About the Region

Busselton

Busselton is one of Western Australia's most loved coastal towns, known for its relaxed atmosphere, beautiful beaches and welcoming hospitality.

At the heart of the town is the iconic Busselton Jetty, the longest timber-piled jetty in the Southern Hemisphere, stretching nearly two kilometres into the calm waters of Geographe Bay.

Visitors can stroll along the jetty, take the famous jetty train, or explore the Underwater Observatory, which showcases the region's marine life.

Busselton also offers a vibrant foreshore precinct with cafés, restaurants, parks and walking paths – all set against the stunning backdrop of the Indian Ocean.

Why Busselton?

Busselton was selected as the host location for Alfesta 2027 because it offers the perfect balance of accessibility, accommodation and outstanding driving experiences.

Located just over two hours south of Perth, Busselton provides a relaxed coastal setting while remaining easily accessible for interstate visitors arriving through Perth Airport.

The town is also the gateway to the Margaret River region, placing Alfesta participants within easy reach of world-class wineries, restaurants and some of Western Australia's most scenic coastal and countryside drives.

Busselton's beautiful foreshore, excellent hospitality venues and welcoming atmosphere make it an ideal destination for a national Alfa Romeo gathering.

With spectacular roads, great food and wine, and a stunning coastal backdrop, Busselton provides the perfect setting for Alfesta 2027.

Margaret River Region

Just a short drive from Busselton lies the internationally renowned Margaret River wine region.

This beautiful part of Western Australia is famous for:

• Award-winning wineries
 • Boutique breweries and distilleries
 • Gourmet restaurants and cafés
 • Artisan chocolate and cheese producers
 • Stunning coastal scenery

The region combines world-class food and wine with breathtaking landscapes, making it one of Australia's premier tourism destinations.

Several Alfesta activities will showcase this incredible region.

Scenic Drives

The South West is a paradise for driving enthusiasts.

Rolling countryside, towering forests and spectacular ocean views combine to create some of the most enjoyable driving roads in Australia.

Alfesta participants can expect scenic routes through:

• Coastal roads along Geographe Bay
 • Forest drives through the Margaret River region
 • Vineyard-lined country roads
 • Historic rural townships

Whether cruising along the coast or winding through the countryside, the region provides the perfect setting to enjoy Alfa Romeo motoring.

Natural Attractions

Beyond the wineries and coastline, the South West is home to a wide variety of natural attractions.

Visitors can explore:

• Cape Naturaliste and Cape Leeuwin
 • Ancient limestone cave systems
 • National parks and walking trails
 • Wildlife sanctuaries and nature reserves
 • Beautiful beaches and coastal lookouts

The region offers something for everyone, from relaxed sightseeing to outdoor adventure.

Extend Your Alfesta Experience

Many Alfesta participants choose to extend their stay before or after the event to fully explore the region.

The South West is perfect for a longer road trip, with highlights including Margaret River, Dunsborough, Yallingup, Augusta and beyond.

Whether you're enjoying a long lunch at a winery, exploring a coastal walking trail, or simply relaxing by the beach, the region provides the perfect setting to make Alfesta 2027 a truly memorable experience.